The E. Coli infections at first appeared to be a regionally-limited phenomenon, which is why all of the restaurants in the region were closed. A logical guess was that the pathogen hitched a ride into customers’ intestines on some kind of fresh produce distributed in restaurants in the Pacific Northwest.
Then patients with the same strain of E. coli turned up in other parts of the country, reporting that they had visited Chipotle restaurants in their respective hometowns, not during a vacation in Seattle. What caused their illnesses? Fear could keep at least some of the chain’s customers away until they find the answer.
The CDC, for its part, isn’t warning people to avoid Chipotle: since the company doesn’t keep ingredients around for long, the source of the contamination is probably gone by now. They are, however, warning people to visit their health care provider if they experience bloody diarrhea or other typical E. coli symptoms.
The company’s stock has fallen 16% since the original recall news broke, but analysts sound mostly optimistic as long as investors see the stock as something to hold on to long-term.
E.coli outbreak looks set to infect Chipotle’s same-outlet sales
by Laura Northrup via Consumerist
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