We’re still months away from peak pumpkin spice season, but that’s not stopping one of the most well-known pumpkin-flavor peddlers from starting to tease its fall strategy. Starbucks says it’ll launch a new “Pumpkin Spice Caffè Latte” K-Cup this fall.
That means while most people are okay with just one pumpkin spice latte each year, those consumers who crave a little bit of the fall flavor each day no longer have to put on clothes, get in their car, and head to the coffee shop to get their fill. Instead, they can simply walk to the kitchen and hit the button on their coffee maker.
Starbucks, which previously offered bottled Pumpkin Spice Frappuccinos exclusively at Costco last fall, announced the new K-Cup venture during a shareholders meeting Wednesday, Fortune reports, adding that the new venture is part of the company’s expanded partnership with Keurig Green Mountain.
While there are other make-at-home pumpkin-spiced drinks out there, this is the first time Starbucks will make the wildly popular (hot) drink available outside of its stores.
The pumpkin-flavored K-Cups — which will be a limited time seasonal offering starting this fall — are part of a larger push by the coffee giant to sell cafè-style K-Cups. This summer it plans to offer three flavors for a limited-time: Caramel, Vanilla, and Mocha.
In addition to the latte K-Cups, Starbucks will bring to market a bottled version of its cold brew coffee that will be sold at its own stores and at grocery stores, Fortune reports.
Starbucks’ Pumpkin Spiced Latte K-Cups Are Coming [Fortune]
by Ashlee Kieler via Consumerist
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