Although your binge-watching brain might not remember a time when television shows and movies were anything but on-demand, live TV is still around. Soon, if you want to find out what’s on and when, Google search results will include listings for live TV.
Google’s president of global partnerships, Daniel Alegre, announced the feature during the closing General Session of the National Association of Broadcasters Show, as well as posting the news online.
Alegre says more and more viewers are turning to their phones to find out what to watch and where to watch it, noting that searches for TV shows and films on mobile have grown more than 55% in the past year.
You’ll be able to click an “Edit provider” link so Google knows how you consume TV, whether it’s cable or over-the-air TV, for better results.
It’s unclear when this feature will be rolling out, although Google says it will be “soon.”
by Mary Beth Quirk via Consumerist
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