In the more than 20 years that it’s been in business, Chipotle hasn’t changed its menu very much. That’s why it’s notable that the burrito eatery is slowly rolling out a new protein, just over two years after introducing braised tofu that they had to bribe everyone to try. Only a few select markets get to try the new chorizo for now, though.
If you aren’t familiar with chorizo, Chipotle’s version will have a blend of chicken and pork, seasoned with paprika, cumin, and chipotle peppers. It will be available alongside other protein options to be added to burritos, burrito bowls, salads, and tacos, but only in a few markets.
The sausage has been tested in Kansas City for almost a year, and executives explained that the planned national rollout was postponed because of the company’s food safety crisis that you may have heard about.
During the company’s last earnings call, the chorizo rollout and the special summer loyalty program were two things that executives promoted as items that would help draw new customers and keep old ones coming back.
“While we have never been opposed to changing our menu, we only do so when we think there’s an opportunity to add something that is really unique but that fits within our overall menu, and where we can find ingredients that meet our high standards,” co-CEO and founder Steve Ells is quoted saying in a statement that the company released.
The sausage will be made from meat from animals treated more humanely than conventional poultry and pigs, and without antibiotics or added hormones.
If you can’t wait, here are the early-adopter markets that will have chorizo starting today:
- Manhattan
- Columbus, OH Area
- San Diego, CA Area
- Sacramento, CA Area
- Denver: 16th St. and Blake St.
- Dulles Airport
Let us know if you’ve tried it!
Brand Spicing New [Chipotle]
by Laura Northrup via Consumerist
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