Two months ago, Uber launched a rewards program that offered free rides to users who used a Capital One credit card. Today, the company unveiled a separate reward program with Visa, providing free rides based on how much customers spend at local businesses.
Uber announced today that it would launch a new feature called Local Rewards that will see the company providing riders with one “Uber point” for each dollar spent at a business using the Visa card saved to their Uber account.
For every 100 points accumulated, users will receive a free ride valued up to $10. The program is being rolled out in San Francisco and Los Angeles, with other cities expected to be added in the future.
Unlike the Capital One rewards program, which currently has an end date of March 2017, the Visa partnership appears to be a more permanent offer to Uber customers.
Users can enroll in the program and view a list of participating local businesses above the “Promotions” section of the app menu. Uber points will appear in the app immediately after the card has been swiped at an eligible merchant.
by Ashlee Kieler via Consumerist
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