You might think that with 74 Chick Fil-A restaurants already in the Houston area, the chicken chain wouldn’t need another one. Apparently, you would be wrong: one franchisee is taking advantage of the continuing popularity of food trucks and creating a rolling restaurant with a limited menu to bring chicken sandwiches to people who don’t already have them.
The franchisee opening the roving restaurant already owns Chick Fil-A outlets at the places where you might picture a chicken truck going over well: he sells sandwiches at local university football games and even some local schools.
The limited menu will include regular and spicy chicken sandwiches, waffle fries, lemonade and iced tea, and some still-unidentified cold items off the regular menu.
This will be the first chickenmobile in Texas, but not the first for the company: the chain also has a food truck that roams the Washington, DC area, Tweeting its location daily.
Eater asked the company whether this means that there might be plans for an expanding fleet of sandwiches, and it has not yet responded.
As a franchise-based chain, the existence of a food truck in an area may simply depend on whether an individual franchisee wants to build and maintain a restaurant truck.
by Laura Northrup via Consumerist
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