Last year, Target began testing a pilot rewards program that allowed some users of its Cartwheel app to earn points redeemable for merchandise based on how much they spend at the register when using the app. Now, that test is coming to an end.
Target recently began notifying customers participating in the pilot program that the retailer will begin phasing out Cartwheel Perks next month.
Noooooooo @Target!
I loved #cartwheelperks http://pic.twitter.com/Y5OTNkVRnO
— Kelly Strona (@kellystrona) July 19, 2017
Under the loyalty program, which was being tested in Denver, Houston, San Diego, St. Louis, and Raleigh, customers could earn reward points for every dollar spent at the store, excluding pharmacy and gift card purchases. Once a shopper accumulates a certain number of points, they can select from pre-determined rewards, including free sunglasses, laundry detergent, and athletic apparel.
Target announced the program’s discontinuation in an email to users, noting that customers can continue to earn points with the program through Aug. 27, but must redeem those points by Sept. 27.
In responses to customers on Twitter, Target notes that it decided to wind down the program after analyzing its impact.
Consumerist has reached out to Target for more information about the program’s demise. We’ll update this post when we hear back.
Don’t End It!
News of the discontinuation wasn’t exactly received well by customers using the program.
Half the reason I go to @Target and use Cartwheel so often is the Perks, so I'm a little upset that they're ending it.
— Michelle (@Michelle_523) July 20, 2017
by Ashlee Kieler via Consumerist
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