We’ve written in the past about how it’s illegal not to disclose when you’re getting paid to post about a product on social media like. There was nothing under-the-radar about a recent sponsored Instagram photo reality TV person Scott Disick posted, however.
In a very good lesson in how not to do the internet, Disick, who appears on a reality TV show about a wacky family called Keeping Up with the Kardashians, included instructions apparently provided by Skinny Tea’s marketing team for posting a caption on a photo of himself with their product, for all of his 19.5 million followers to see.
No one can say he didn’t do what he was told — the caption is there, after all. It reads:
“Here you go, at 4pm est, write the below.
Caption: Keeping up with the summer workout routine with my morning @booteauk protein shake”
Sponsored posts can bring in lots of cash for social media influencers and celebrity endorsers: as Jezebel noted in January, Disick can make between $15,000 to $20,000 per sponsored post, just for putting products in front of the eyeballs of his millions of followers.
by Mary Beth Quirk via Consumerist
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